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Hoka was founded a little over a decade ago and is already worth more than $1 billion. We explore the shoe's design and what makes the brand stand out from its competitors.

Persons: Hoka

☆ JD Sports to buy U.S. rival Hibbett in $1.08 billion sportswear retail deal
▼ + stars: | 2024-04-23 | by ( ) www.cnbc.com time to read: +2 min

(Photo by May James/SOPA Images/LightRocket via Getty Images)JD Sports Fashion has proposed to buy American athletic fashion retailer Hibbett Inc for about $1.08 billion, the companies said on Tuesday, as Britain's biggest sportswear retailer looks to expand across the southeastern U.S. The deal comes as shares in athletic clothing retailers come under pressure globally after weak outlooks from sports apparel makers such as Nike and Puma. It will pay $87.50 per Hibbett share in cash, representing a premium of about 20% to the U.S. firm's last closing price. JD Sports shares, which have fallen more than 20% so far this year, were up 6% by 0900 GMT. The deal is expected to add to the British firm's earnings in the first full year of ownership, with cost savings expected to be at least $25 million, JD said.

Persons: May James, Foot Locker, Dominic Platt, JD Organizations: UNITED, Getty, Hibbett Inc, Nike, Puma, Adidas, JD Sports, Paris Olympics Locations: UNITED KINGDOM, England, premarket U.S, U.S, North America, Bury, Greater Manchester

☆ These 'all-weather stocks' can thrive in any economy and provide strong long-term returns, according to UBS
▼ + stars: | 2024-04-10 | by ( Brian Evans | ) www.cnbc.com time to read: +3 min

As inflation concerns remain at the forefront of investors' minds, UBS is eyeing stocks that can find growth no matter the economic cycle. "We define compounders as all-weather stocks that leverage operational excellence and competitive advantages to grow through any phase of the economic cycle," analyst Joseph Parkhill wrote on Tuesday. S & P 500 stocks are trading near all-time high valuations of 20 times price to earnings and 14 times enterprise value/EBITDA, Parkhill said. Here's a look at some of the 17 stocks that UBS is watching. Stocks also on the UBS list include artificial intelligence plays Microsoft and Broadcom .

Persons: Joseph Parkhill, Parkhill, AMZN, Stephen Ju, Jay Sole, Stocks Organizations: UBS, Amazon, Microsoft, Broadcom

☆ Stocks making the biggest moves premarket: Albemarle, Deckers Outdoor, GoodRx, Nvidia and more
▼ + stars: | 2024-04-10 | by ( Brian Evans | ) www.cnbc.com time to read: +1 min

Nvidia — Stock in the chipmaker slipped less than 1% before the opening bell, but the artificial intelligence play and "Magnificent Seven" leader officially entered correction territory on Tuesday. Shares have fallen 10% from an all-time closing high of $950 per share on March 25. Alibaba Group — The China-based e-commerce stock rose nearly 3% on media reports that co-founder Jack Ma touted the company's management in an internal memo to employees. GoodRx — Shares climbed nearly 4% after KeyBanc upgraded the telemedicine stock to overweight on the heels of a strong subscriber growth forecast. Deckers Outdoor — Shares slipped more than 2% after Truist downgraded the footwear stock to hold over concerns that demand for core products including Hoka is declining.

Persons: Jack Ma, Truist, Ed Bastian, —, Sarah Min, Tanaya Macheel Organizations: Nvidia —, Alibaba, Albemarle —, Bank of America, KeyBanc, Delta Air Lines, CNBC Taiwan Semiconductor Manufacturing Locations: China

☆ Stocks making the biggest moves midday: Cava, Nvidia, Deckers, Block, Taiwan Semiconductor and more
▼ + stars: | 2024-04-10 | by ( Pia Singh | ) www.cnbc.com time to read: +3 min

Cava — Shares jumped 4.4% after Argus upgraded the Mediterranean food chain to buy from hold, saying investors should buy the dip. Cava has a "long runway to growth," the firm said. Nvidia — Shares rose 1.7% as the "Magnificent Seven" leader tried to claw its way out of correction territory . Earnings came in at 45 cents per share, 9 cents ahead of the 36 cents expected by analysts polled by LSEG. Alibaba — Shares rose 1.2% on news that Jack Ma, co-founder of the China-based e-commerce company, touted Alibaba's management and talked about the potential for AI in an internal memo to employees.

Persons: Truist, Cava —, William Blair, Vital, Jefferies, Wednesday's, Albemarle, Jack Ma, Samantha Subin, Michelle Fox Theobald, Lisa Kailai Han Organizations: Hoka, Argus, Nvidia, Vital, Mizuho, Zillow, National Association of Realtors, GoodRx Holdings, Delta Air Lines, LSEG, Bank of America, Taiwan Semiconductor Manufacturing Locations: Cava, China

☆ Here are Wednesday's biggest analyst calls: Nvidia, Tesla, Exxon, Coinbase, Cava, Alphabet, Amazon, Block & more
▼ + stars: | 2024-04-10 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Bank of America reiterates Nvidia as buy Bank of America said it's sticking with the stock as a top pick. Mizuho reiterates Block as buy Mizuho raised its price target on the payment company to $106 per share from $99. Bank of America reiterates Coinbase as underperform. Bank of America reiterates Alphabet as buy Bank of America said "AI innovation [was] on display" at the company's Google Cloud Next event. " Deutsche Bank reiterates Amazon as buy Deutsche said the company is a top pick heading into earnings. "

Persons: Morgan Stanley, Piper Sandler, Tesla, Piper, Zillow, Jefferies, Mizuho, Goldman Sachs, Goldman, TD Cowen, Cowen, William Blair, Vital, Canaccord, Truist Organizations: NVIDIA, " Bank of America, Nvidia, Bank of America, Jefferies, Mizuho, SEC, Barclays, Google, Citi, Pharma, Chevron, Exxon, Vital, Argus, Motors, of America, Deutsche Bank, Amazon, Deutsche, E Corp, National, CN Locations: FCFS, Cava, CAVA, Albemarle, 1Q24, OW

☆ What all the cool kids want. How 6 portfolio stocks fared in Piper Sandler's new survey of teen likes and dislikes
▼ + stars: | 2024-04-09 | by ( Zev Fima | ) www.cnbc.com time to read: +8 min

Piper Sandler has released the spring edition of its semiannual "Taking Stock With Teens Survey," with solid results for several names in our portfolio. They added, that in their view, the Starbucks brand remains a "relevant social currency among teens." But they noted that Nike is now "starting to see weakness in overall brand mindshare." As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio.

Persons: Piper Sandler, it's, Estee Lauder, Locker —, Instagram, TikTok, China's ByteDance, Dunkin, Locker, Foot, Jim Cramer's, Jim Cramer, Jim, Avishek Das Organizations: Teens Survey, Apple, Facebook, Apple Watch, Starbucks, MAC, Sporting Goods, Nike, Piper, CNBC, Getty Locations: Piper's, Israel, Asia

☆ Jim Cramer shares his thoughts on 3M, AT&T, Devon Energy, Deckers Outdoor, On Holding and J.B. Hunt
▼ + stars: | 2024-04-01 | by ( Kevin Stankiewicz | ) www.cnbc.com time to read: +1 min

"A lot of people like the actual new 3M," Jim Cramer said, while referring to the company's years of litigation fights. "This is CrowdStrike and Palo Alto. Buy some Palo Alto on this. The CNBC Investing Club owns shares of Palo Alto Networks. The Club owns Coterra.

Persons: Jim Cramer's, Jim Cramer, Cramer, I'm, they've, J.B, Robinson Organizations: CNBC, Club, Palo Alto, CNBC Investing Club, Palo Alto Networks, Devon Energy, Wells, The, Skechers, Barclays, Hunt Transport Services, C.H, Werner Enterprises Locations: Palo, Alto, Devon, Skechers USA, Norfolk Southern

☆ Move over Nike — Jim Cramer says Deckers and 3 others companies are 'taking share'
▼ + stars: | 2024-04-01 | by ( Paulina Likos | ) www.cnbc.com time to read: +3 min

CNBC's Jim Cramer on Monday highlighted a group of shoe companies challenging Nike 's position in the market, following positive Wall Street research that pointed to multiple catalysts to propel the brands forward. Cramer discussed Hoka with Deckers then-CEO on "Mad Money" in 2014 , only a few years after Deckers acquired the brand . Still, the day after Nike issued its guidance, Cramer suggested Nike was not a king "anymore." As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER .

Persons: CNBC's Jim Cramer, Cramer, Roger Federer, Hoka, Nike's, Jim Cramer's, Nike, Jim Cramer, Jim Organizations: Nike, Barclays, Skechers, Jim Cramer's Charitable Trust, CNBC Locations: Skechers USA, Switzerland, U.S, China

☆ Why Nike wants to make Air Force 1 sneakers harder to find
▼ + stars: | 2024-03-25 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +4 min

New York CNN —Nike Air Force 1 and Nike Pegasus sneakers are everywhere. The Air Force 1 and Pegasus are staples of Nike’s sneaker lineup, and some of Nike’s oldest sneaker lines. The Air Force 1’s are known for their all-white design, while the Pegasus have large Nike swooshes on their mid-sole. “We are pulling back supply of classics such as the Air Force 1, and we’re reducing supply of Pegasus.”Nike’s moves could also make it harder for consumers to find traditional white Air Force 1 sneakers and Pegasus versions at shoe stores. Sneaker collectors focus on limited-edition and special collaboration lines — not mass market lines like Air Force 1, he said.

Persons: Matthew Friend, “, ”, Christopher Burns, Burns, Nike, Randal Konik, Joe Biden, Locker Organizations: New, New York CNN, Nike Air Force, Nike Pegasus, Nike, Air Force, Pegasus, Arch USA, Jefferies, Consumer, White, Dick’s Sporting Goods Locations: New York, French

☆ Nike shares slide on lackluster outlook, slowing China sales
▼ + stars: | 2024-03-21 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +6 min

The Nike logo is displayed at a Nike Well Collective store on February 16, 2024 in Glendale, California. In North America, where demand has been unsteady, sales rose about 3% to $5.07 billion, compared with estimates of $4.75 billion, according to StreetAccount. In China, sales reached $2.08 billion, just below the $2.09 billion analysts had expected. In China, sales grew 5% to $2.08 billion, just below the $2.09 billion analysts had expected. Sales in Asia Pacific and Latin America rose 3% to $1.65 billion, below the $1.69 billion analysts had expected, according to StreetAccount.

Persons: Matthew Friend, Friend, Nike, Jordan, Brooks, Devin Booker, Jane Hali, Jessica Ramirez, She's, it's, They've, Ramirez Organizations: Nike, LSEG, Asia, StreetAccount, Associates, CNBC Locations: Glendale , California, China, North America, Europe, East, Africa, Asia Pacific, Latin America

☆ TikTok creators fear US ban as the House prepares to vote on crackdown bill
▼ + stars: | 2024-03-12 | by ( Brian Fung | ) edition.cnn.com time to read: +6 min

As House lawmakers prepare to vote on the bill Wednesday, TikTok is encouraging users to call their representatives with a full-screen notification about the legislation. Okamoto’s TikTok account features videos on women’s health, sex education and the occasional glimpse into her personal life. Her sisters are TikTok creators in their own right, one of whom is using her income from TikTok to pay her own way through college, Okamoto said. It’s so tired,” said Grey Prnce, who together with her spouse, Grayson France, co-manages the TikTok account @officiallyverygay. Thus was born @Got2GoNYC, a TikTok account that aims to map all the publicly accessible toilets in the city.

Persons: Washington CNN — TikTok, TikTok, Shou Chew, Nadya Okamoto, Okamoto, She’s, “, ” Okamoto, it’s Chew, ”, Grey Prnce, Grayson France, Teddy Siegel, Siegel, ducking, @Got2GoNYC, ” Siegel, it’s, Prnce Organizations: Washington CNN, Target, CNN, Chinese Community Party Locations: China, Beijing, United States, New York City, Utah, Salt Lake City

☆ Nike layoffs: Sportswear giant is cutting about 1,700 jobs
▼ + stars: | 2024-02-16 | by ( Olesya Dmitracova | ) edition.cnn.com time to read: +2 min

London CNN —Nike will lay off about 2% of its employees, or close to 1,700 people, as the sportswear behemoth looks to cut as much as $2 billion in costs. In December, Nike slashed its revenue forecast and announced cost cuts amid growing concerns that consumers around the world are slowing their spending. The company said it was looking for up to $2 billion in savings over the next three years. Nike is also facing tough competition from upstart brands like Hoka and On Cloud. And Germany, the region’s biggest economy, shrank last year for the first time since the onset of the Covid-19 pandemic.

Persons: London CNN —, ”, Matt Friend, Nathaniel Meyersohn Organizations: London CNN, London CNN — Nike, Nike Locations: China, Europe, ” China, Germany

☆ Here were the biggest winners and losers from Black Friday
▼ + stars: | 2023-11-27 | by ( Samantha Subin | ) www.cnbc.com time to read: +4 min

Despite the seeming rush to shop, this Black Friday ushered in moderately higher promotions over last year and mixed in-store traffic, according to some Wall Street analysts. Black Friday winners Value-focused shopping destinations seemed to win big Friday, based on annual store checks from a slew of Wall Street shops. The Black Friday shopping extravaganza also ushered in some bullish sentiment toward Shopify . Black Friday losers Not every popular retailer seemed to kick off the holiday shopping period on a strong note. While Lululemon drove strong in-store traffic, helped in part by advertising use in Black Friday markdowns, Nike and Under Armour both showed higher promotions, said Piper Sandler's Abbie Zvejnieks.

Persons: Michael Lasser, Bradley Thomas, Thomas, Kohl's, Morgan Stanley, Alex Straton, Goldman Sachs, Kate McShane, JPMorgan's Matthew Boss, Piper Sandler's Korinne Wolfmeyer, Morgan Stanley's Keith Weiss, Bhavin Shah, shouldn't, Nordstrom, Straton, Lululemon, Armour, Piper Sandler's Abbie Zvejnieks, lululemon Organizations: Adobe Analytics, UBS, Walmart, KeyBanc Capital, Dick's Sporting Goods, Body, Deutsche, Eagle Outfitters, Nike Locations: U.S

☆ Stocks making the biggest moves midday: Sonos, Cisco Systems, Alibaba, Walmart and more
▼ + stars: | 2023-11-16 | by ( Sarah Min | ) www.cnbc.com time to read: +3 min

Cisco Systems — Shares dropped 11.3% after the company's earnings guidance for the current quarter came out below analyst estimates, driven by a slowdown in new product orders. Children's Place — Shares of Children's Place plunged 25.8% after retailer quarterly adjusted earnings of $3.22, trailing the FactSet consensus estimate of $3.49. Walmart — Shares dropped more than 7% after the big box retailer gave disappointing guidance . Walmart said it expects adjusted earnings per share of $6.40 to $6.48 for the year, slightly lower than analysts were anticipating. Advance Auto Parts — The auto parts retailer tumbled 4% after Bank of America downgraded the stock to underperform from neutral.

Persons: Patrick Spence, Macy's, Alibaba, Williams, Children's, Piper Sandler, John David Rainey, — CNBC's Michelle Fox, Alex Harring, Hakyung Kim, Pia Singh Organizations: General Motors — General Motors, United Auto Workers, Sonoma, Cisco Systems —, Cisco, Alto Networks, Palo Alto Networks, billings, Walmart, CNBC, Bank of America, Citi Locations: U.S, Sonoma

☆ Adidas sees Samba shoes driving more interest from retailers
▼ + stars: | 2023-11-08 | by ( Helen Reid | Thomson Reuters | London-Based Reporter Covering The European Retail Sector Through A Global Lens. Focusing On Companies Including Adidas | ) www.reuters.com time to read: +3 min

Inventory levels were down 23% year-on-year at 4.85 billion euros ($5.18 billion), a little more than expected, Adidas said. Adidas' gross margin for the quarter was up 0.2 percentage points at 49.3%, helped by reduced freight costs and fewer discounts. "Adidas' competitive position compared to Nike is improving," said Robert Schramm-Fuchs, portfolio manager at Janus Henderson, which holds Adidas shares. "Adidas needs to earn back the shelf space, but I think they have the right product to do it," he said. Adidas' sales in Greater China grew by 5.7% in currency-adjusted terms, a slowdown after growth of 16.4% in the second quarter.

Persons: Tingshu Wang, Bjorn Gulden, Kanye West, Ye, Spezial, Gulden, Robert Schramm, Fuchs, Janus Henderson, Schramm, Adam Cochrane, Miranda Murray, Helen Reid, Maria Sheahan, Sherry Jacob, Phillips, Catherine Evans Organizations: Adidas, REUTERS, Apparel, Nike, Deutsche Bank . Currency, Reuters Graphics, Thomson Locations: Beijing, China, United States, North America, Greater China, Berlin

☆ Starbursts, smuggled coffee and Martin Shkreli: How CNBC reported the Sam Bankman-Fried trial
▼ + stars: | 2023-11-04 | by ( Mackenzie Sigalos | ) www.cnbc.com time to read: +13 min

Artist: Elizabeth WilliamsJust before 8 p.m. on Thursday, 12 jurors found Sam Bankman-Fried guilty of all seven counts against him. (CNBC put out a note requesting access ahead of the trial — an email which was ultimately ignored.) Every exit to file a report included another breakneck trip through security, in a sort of run, rinse, repeat cycle — security, courtroom, exit, photographer's car to file, back up through security, over and over again. CNBC correspondent MacKenzie Sigalos reporting on the Sam Bankman-Fried trial from outside the SDNY courthouse at 500 Pearl Street in downtown Manhattan. Around 8:02 p.m., Bankman-Fried, speechless, began to walk to a room just adjacent to the main court.

Persons: Sam Bankman, Elizabeth Williams, Fried, MacKenzie Sigalos, Dan Mangan, Martin Shkreli, Andrew Ross Sorkin, Michael Lewis, Lewis, Indiana Jones, Ben McKenzie, McKenzie, Damian Williams, They'd, Danielle Sassoon, Jane Rosenberg, Joe Bankman, Barbara Fried, Joseph Bankman, Brendan Mcdermid, gaunt, Kaplan, Bankman, Mark Cohen, Judge Kaplan, blankly, Christian Everdell, Cohen Organizations: Alameda Research, Southern, of, CNBC, Auburn University totebag, Capitalism, U.S, Federal Court Locations: of New York, San Francisco, Vegas, Georgia, Manhattan, Indiana, New York City, U.S

☆ New York City Marathon: ‘Super shoes’ have ‘blown distance running into a new stratosphere.’ Are they benefitting the sport?
▼ + stars: | 2023-11-03 | by ( George Ramsay | ) edition.cnn.com time to read: +12 min

Michael Reaves/Getty ImagesThe two records in quick succession heightened the debate about how carbon-plated shoes – commonly referred to as “super shoes” – are rapidly changing the distance-running landscape. Today, they are worn by virtually all elite marathon runners, both for racing and for training, and by many casual runners, too. Tobias Schwartz/AFP/Getty ImagesThompson has other reservations about super shoes. “A lot of people say, well, people recover faster from training in the super shoes and therefore they can do more training, better training,” he added. “What I believe I’m seeing is that those who train all the time in super shoes will reduce their body’s ability to optimize biokinetic energy production.

Persons: Assefa, Bjørn Gulden, Kelvin Kiptum, Eliud Kipchoge, Michael Reaves, Peter Thompson, what’s, ” Thompson, … who’s, who’s, Thompson, hadn’t, I’ve, ”, Luciano Lima, “, ” Thomas Allen, Tobias Schwarz, Sifan Hassan, Chicago –, haven’t, ” Tim Hutchings, ” Hutchings, they’re, it’s, It’s, Jaroslav Svoboda, Hutchings, “ We’re, Eliud, Tobias Schwartz, “ I’m Organizations: CNN, Berlin Marathon, Adidas –, Chicago Marathon, Nike, Reebok, Adidas, Getty, Berlin, Runners, Manchester Metropolitan University, World Athletics, York City Marathon, Puma, Athletics Locations: Berlin, Chicago, Great Britain, Prague, York

☆ Stocks making the biggest moves premarket: Amazon, Intel, Enphase Energy and more
▼ + stars: | 2023-10-27 | by ( Samantha Subin | ) www.cnbc.com time to read: +6 min

Amazon — Amazon's stock surged 7% after the e-commerce giant reported strong third-quarter results and showed a 13% jump in revenue for the period. Intel — The chip stock popped 7% after posting third-quarter results Thursday that topped Wall Street's expectations and offered strong guidance for the current period. Chipotle Mexican Grill — Shares of the restaurant chain rose more than 3% in premarket trading after the company's third-quarter earnings topped expectations. Stanley Black & Decker beat third-quarter earnings expectations , citing "strong momentum" with its cost reduction program. Colgate-Palmolive topped third-quarter earnings expectations on the top and bottom lines and hiked its organic sales growth outlook.

Persons: Pat Gelsinger, Ford, Chipotle, LSEG, LSEG . Stanley Black, Decker, Stanley Black, Sanofi, Newell Brands, Cantor Fitzgerald, —, Jesse Pound, Tanaya Macheel, Pia Singh, Sarah Min Organizations: Intel, Enphase Energy, LSEG, Ford, UAW, Exxon Mobil, Chevron — Chevron, Chevron, Colgate, Palmolive, Sanofi — U.S, Newell, Charter Communications, Disney . Charter Communications, Hasbro, Bank of America, Automotive, Merck —, BMO Capital Markets, Merck

☆ Stocks making the biggest moves midday: Intel, Chipotle, Juniper Networks and more
▼ + stars: | 2023-10-27 | by ( Pia Singh | ) www.cnbc.com time to read: +3 min

Intel — Shares of the chipmaker popped 9.3% Friday, a day after Intel reported third-quarter results that topped analysts' expectations. Juniper Networks — The network management software provider climbed 6.1% after exceeding Wall Street's expectations on earnings and revenue for the third quarter. Juniper earned 60 cents per share on an adjusted basis, while analysts surveyed by FactSet expected 55 cents per share. Chipotle Mexican Grill — Chipotle shares led the market higher Friday, gaining 4.5% after the company's third-quarter earnings topped expectations. While profits fell short of Wall Street's expectations, revenue topped estimates.

Persons: Pat Gelsinger, Dexcom, Stanley Black, Decker, Juniper, FactSet, Chipotle, Ford, —, Alex Harring, Samantha Subin, Yun Li, Hakyung Kim Organizations: Intel —, Intel, Juniper Networks, Revenue, Bank of America, LSEG, Enphase Energy, Chevron, Ford, UAW

☆ Stocks making the biggest moves after hours: Intel, Amazon, Chipotle, Enphase Energy and more
▼ + stars: | 2023-10-26 | by ( Lisa Kailai Han | ) www.cnbc.com time to read: +3 min

Amazon issued fourth-quarter sales guidance ranging between $160 billion to $167 billion, while analysts polled by LSEG called for revenue of $166.6 billion. Intel earned 41 cents per share, adjusted, on $14.16 billion in revenue, while analysts polled by LSEG had expected 22 cents per share in earnings and revenue at $13.53 billion. Earnings per share came in at $4.45 versus the $3.24 per share expected by analysts polled by FactSet. Analysts polled by FactSet expected earnings of 34 cents per share and revenue at $939.6 million. Analysts polled by LSEG called for $22.64 in earnings per share and $4.015 billion in revenue.

Persons: LSEG, Ford, Dexcom, FactSet, —, Darla Mercado Organizations: Amazon, Intel, Ford —, Ford, LSEG, FactSet, Enphase Energy, Revenue

☆ How Nike Fell Behind in the Innovation Race
▼ + stars: | 2023-10-21 | by ( Inti Pacheco | ) www.wsj.com time to read: 1 min

Nike said sales of footwear in North America—its largest market—fell 2% in the latest quarter. Photo: Benjamin Girette/Bloomberg NewsNike made a swift comeback earlier this month in the super-shoe fight when marathon runner Kelvin Kiptum set a world record while wearing a new iteration of the company’s Alphafly 3. But the sneaker maker is losing steam in other races. Competitors such as Hoka and On are gaining a foothold among runners and with people who are looking for something comfortable to wear to work or school. Adidas and New Balance are also making headway in the market for streetwear by bringing back old models in dozens of colorways, moves similar to those from Nike’s own playbook.

Persons: Benjamin Girette, Kelvin Kiptum Organizations: Nike, Bloomberg News Nike, Adidas, streetwear Locations: North America

☆ This 18-year-old has 115,000 listeners for his running podcast. Read the email template he used to land $60,000 in brand deals.
▼ + stars: | 2023-09-28 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +5 min

He was 18 when he graduated from high school, moved to Austin, Texas, and started pursuing his podcast, "The Running Effect," full-time. That's because "The Running Effect" brought in just a few hundred dollars last year — but in 2023, he's earned more than $60,000 in brand deals. Most of his listeners are younger than 22, according to data from Spotify, where earlier this year, "The Running Effect" ranked 15th among top sports podcasts. Episodes drop every other day, a brisk pace in the podcast world, and each has its own unique graphic. Schlueter said he dreams of turning "The Running Effect" into a storytelling empire with podcasts, articles, blogs, and short documentaries.

Persons: Dominic Schlueter, Schlueter, he's, I'm, He's, Xavier Gallo, Brooks, you'd Organizations: Spotify, Apple, Schlueter, NCAA, Boston, Columbus, LinkedIn, ESPN Locations: Austin , Texas, Columbus , Ohio, Instagram, TikTok

[1/2] A jogger wearing Nike shoes runs along the Charles River in Cambridge, Massachusetts, U.S., March 18, 2019. Nike has also experienced competition from other sneaker brands, including Deckers' (DECK.N) Hoka, On Running (ONON.N) and French-owned sports retailer Salomon, as shoppers gravitate toward "performance" shoes. Nike CEO John Donahoe said the company would turn its attention to "prioritizing the everyday runner" and connecting with shoppers in more channels, including specialty running stores. The company posted total revenue of $12.94 billion in the quarter, missing analysts' estimates of $12.98 billion. Nike reported a profit of $1.45 billion, or 94 cents per share, beating estimates of 75 cents per share.

Persons: Charles, Brian Snyder, Matthew Friend, Friend, Jordan, Salomon, Dylan Dittrich, John Donahoe, David Swartz, Deborah Sophia, Katherine Masters, Shounak Dasgupta, Jamie Freed Organizations: Nike, REUTERS, Air, Jordan, Insights, Morningstar, Thomson Locations: Cambridge , Massachusetts, U.S, Kobe, Bengaluru, New York

☆ Nike Air Jordans are losing resale value. Is sneaker culture moving on?
▼ + stars: | 2023-09-27 | by ( Katherine Masters | ) www.reuters.com time to read: +5 min

The famous Nike swoosh and Air Jordan logo is seen on an Air Jordan 1, called "Notorious" released from 1984-1985, during a preview for "The Rise of the Sneaker Culture" exhibit at the Brooklyn Museum in the Brooklyn borough of New York, July 8, 2015. Some investors are concerned the Jordan brand, a major source of sales for Nike, may be "losing steam," Bernstein analysts said on Sunday. The company does not report what percent of its total revenues come from the Jordan brand. Sales of performance shoes from Nike's Jordan brand have also outpaced retro styles, which include Air Jordan 1 high-tops, Donahoe said in June. Donahoe told investors in June that the company had "reset" its running business, highlighting updates to existing styles including its Infinity road running shoes and Pegasus trail running shoes.

Persons: Brendan McDermid, Altan, Jordan, Bernstein, John Donahoe, Salomon, Donahoe, Altan's, Dylan Dittrich, Jessica Ramirez, Jane Hali, Katherine Masters, Deborah Sophia, Josie Kao, Shweta Agarwal Organizations: Nike, Air, Brooklyn Museum, REUTERS, Altan Insights, Nike's Air, Air Jordan, Reuters Graphics, Barclays, Associates, Thomson Locations: Air Jordan, Brooklyn, New York, North America, Jordan, American, U.S, Bengaluru

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